Profile
I am George Neocleous (also known as Mr Geo Neo), a graphic designer and illustrator specialising in brand systems.
Good design should be honest, helpful and beautiful in its simplicity. With nearly two decades’ experience across branding, marketing and digital, I bring a collaborative, future-focused approach and a passion for craft to my client and personal work.
My path began as co-founder of a boutique design agency, where I worked with early-stage founders and household names like Vodafone, McKinsey & Company and the NHS. In-house, I’ve led projects such as designing spatial audio software at L‑Acoustics, and unifying the brand identity for communications company Symphony.
I am also a co-founder and editor of the Illustrators’ Lounge, an independent online publication dedicated to the culture and craft of illustration. It’s a trusted resource for a global audience of creative professionals and art enthusiasts.
I partner with founders and creative directors, locally and internationally, across various sectors and company sizes. I work closely with teams to shape strategy, identity and key assets from concept to launch. And I build enduring relationships through purposeful design that exceeds expectations.
Contact
Starting a new venture or growing a brand? I’d love to discuss how I can help.
Capabilities
Brand & Visual Identity
Strategy
Visual Identity
Brand Guidelines
Icon Design
Illustration
Marketing & Communication
Art Direction
Campaigns & Content Creation
Annual & Sustainability Reports
Executive & Sales Collateral
Editorial & Print Design
Digital & Product Design
User Experience
User Interface
Design Systems
Web Design & Prototyping
Website Development
Clients
BBC
DVL Smith
Efes Beer (Tees Ltd.)
Fremantle Media
GreySpark Partners
L’Oréal (L’Occitane)
Malby Architects
McKinsey & Company
Middlesex University
NHS
Philip Morris
Quod Financial
Russian Standard Vodka
SAB Miller
The Africa Channel
The Dianne Fossey Gorilla Foundation
The Happiness Index
Vodafone