Profile
I am a brand systems designer with more than a decade’s experience.
I began my career by building a design agency, where I partnered with a diverse range of organisations, from local startups to large-scale clients including the NHS, Vodafone, and McKinsey & Company.
At L-Acoustics, a global leader in professional audio, I defined a design system for their spatial audio software and led the launch of L-Acoustics Creations, successfully positioning the brand for the luxury consumer market.
Most recently, at Symphony, a fintech software company, I formalised their brand infrastructure and established the visual identity system required to scale their digital and experiential presence with coherence.
I am also the editor of The Illustrators’ Lounge, an online publication read by a global audience of creative professionals and art enthusiasts.
Contact
Whether you’re embarking on new ventures or growing a brand, I’d love to speak with you to see how I can help.
[email protected]
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Capabilities
Brand & Visual Identity
Strategy
Visual Identity
Brand Guidelines
Icon Design
Illustration
Marketing & Communication
Art Direction
Campaigns & Content Creation
Annual & Sustainability Reports
Executive & Sales Collateral
Editorial & Print Design
Digital & Product Design
User Experience
User Interface
Design Systems
Web Design & Prototyping
Website Development
Clients
BBC
DVL Smith
Efes Beer (Tees Ltd.)
Fremantle Media
GreySpark Partners
L’Oréal (L’Occitane)
Malby Architects
McKinsey & Company
Middlesex University
NHS
Philip Morris
Quod Financial
Russian Standard Vodka
SAB Miller
The Africa Channel
The Dianne Fossey Gorilla Foundation
The Happiness Index
Vodafone